BrandShield provides digital brand protection and online threat hunting services to protect brands and companies from the financial cost and reputational damage caused by criminal activities, such as phishing and fraud, executive impersonation, or the sale of counterfeit goods online.
BrandShield’s suite of proprietary AI-powered technology works by detecting potential threats, analyzing them, prioritizing them, and then taking them down. The technology uses big data and algorithms to ﬁnd networks of fraudulent online activity and clusters of counterfeiters. BrandShield has established its own in-house online hunting and enforcement team consisting mostly of qualiﬁed lawyers, with experience in IP law.
Company "Mission" (Tagline): From Brand Protection to Online Threat Hunting
Classification: Cybersecurity Web Services
Company Size: 11-50 employees
Main Website: Brandshield
Brandshield Employment Info: Brandshield Careers
Hacker Hotshot Speaker: Itai Galmor
Date of Recording: November 20th, 2020
About Itai Galmor:
Itai is a seasoned tech-pro. Currently serving as the Chief Revenue Officer at BrandShield, Itai has a ton of experience, notably with regards to online strategizing and traditional marketing efforts. With 20 years of experience in leading marketing groups and driving businesses forward for large enterprises as well as smaller enterprises, we’re delighted to be able to introduce Itai.
Questions We Asked:
10:15 What about the Deep Wide when it comes to Brand and Fraud investigations? Do you have any search mechanism going into the Deep Web (“Dark Web”) or does Brandshield just search the surface HTTP Internet as we know it?
11:45 What about IP Cloaking? In other words, if I have a fraudulent shop online (eCommerce site) selling (for example) Levi Jeans, you guys I assume have a bot that goes in, so if I know where your bot is coming from, then why can’t I block you or show you different content, or do you guys have very sophisticated systems that prevent that from happening?
12:10 What are the challenges for CISO’s today?
14:40 If we stick the CISO angle, how can CISO’s protect their CEO’s profile online?
16:45 Does the term “bullet-proof server”. Does that term even mean anything today? Take for example the thepiratebay.org and they are still online. What kind of success rate can you say you have? You can’t say 100% right with regards to DMCA.
18:50 Which industries are the most vulnerable with regards to Fraud?
20:00 What about the social engineering side of your business. You guys seem to be all about tech, the AI, the algorithms, and all that? To me, offline phishing and fraud are connected to your niche. For example, if you put a hard hat on and a high-visibility vest on you’ll be able to get access to literally any building you want and you can “stick in your USB Stick” etc. So, the question is do you work with any of these guys that work in Social Engineering?
22:40 I’d imagine from a legal point of view you’d need to have an audit, so Digital Forensics becomes important with regards to the audit trail.
23:30 If I think that my company (for example) is under a Phishing Attack, what should I do?
26:10 What lies ahead for Brandshield? What is the future of the company?