ASUG (America’s SAP Users Group) is a non-profit organization dedicated to assisting members in resolving business and information technology difficulties through education, networking, and collaboration. It was founded in 1990 and has over 277,000 members. It serves as an independent community voice for SAP users, customers, partners, and product specialists, providing information, collaboration, best practices, and education aimed at solving its members’ business and technology concerns.
Through its numerous conferences, seminars, and events, ASUG provides its members with useful knowledge and connections to other SAP users, clients, partners, and product specialists. The largest and most popular of them is the ASUG annual SAPPHIRE NOW and ASUG Conference, which is held in Orlando, Florida. It is the world’s premier business technology event, with thousands of live attendees and millions more watching online. Over several days, the events provide top-tier education, visionary keynotes, the most recent product announcements, and hands-on demos from SAP partners and customers. ASUG provides a venue for gaining the insights and networking necessary for effective SAP deployment, use, and innovation through these events.
The ASUG Annual SAPPHIRE NOW and ASUG Conference is normally held in May, with the most recent event taking place from May 19th to May 21st, 2020. This year’s event was digitally live-streamed throughout the conference, and it included over 400 sessions covering a wide range of industry and product tracks. Bill McDermott, CEO of ServiceNow, Hanns Wolters, Global Director at SAP, and Samantha Masangkay, Country Manager for the Philippines at SAP Business Network were among the notable keynote speakers.
In addition to Chapter Meetings, Focus Series activities, and Webcasts, the ASUG Year-round Events program includes several smaller, regionally spread activities. These sessions can last up to two hours and cover subjects like product strategy, business process optimization, software updates, and industry trends. Members can meet with experts through engaging Q&A sessions and watch educational demos of the latest SAP technology at these smaller events.
The Best Practices for SAP Conference is another important ASUG event. This annual event, held in Orlando in October, assists SAP clients in becoming more successful through the sharing of industry best practices. Furthermore, it allows SAP customers to learn best practices through in-person peer networking, product updates and demonstrations, and a platform for customers to share their experiences using innovative approaches to the latest market trends and roadmaps enabled by innovative SAP solutions. Ewa De Blasio, Chief Customer Officer at SAP, and Orlando Ayala, Executive Vice President at Microsoft, both spoke at the recent 2020 event.
ASUG, which was founded by SAP users for SAP users, enables its members to harness their combined experience through events, conferences, and seminars. ASUG offers enterprises of all sizes the chance to obtain the information and skills required to successfully adopt and operate SAP applications, with over 277,000 members and services ranging from large-scale events to smaller, regional events. ASUG also guarantees that members have access to the most recent content, trends, and industry news through the clever use of technology.