Consumer Identity World APAC
InfoSec Conference Summary
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The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.
More than ever, the challenge is to offer user-friendly login procedures via social media accounts, passwords or biometric devices while securing and respecting personal data at the same time. This combination must be taken seriously to provide a smooth Customer Experience (CX) and to guarantee that every consumer can control the access to his personal information.
In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored, and relevant communication is everything. This leads to the fact that the collaboration of Marketing and IT becomes more and more important. MarTech, Marketing Automation, and AI are on their way and here to stay. Therefore, most of all Marketing Executives will need to wrap themselves around the customer lifecycle and blend the art of engagement, the science of data, and the power of technology to create digital ecosystems that connect at every touch point.
Nevertheless, the General Data Protection Regulation (GDPR) is in force from May 25, 2018, and brings new challenges for companies who deal with customers that are based in the EU. All business activities including personal data must comply with the GDPR. Not only consumer have extended rights, the definition of what is personal data and how it can be used is changed.
Learn at the Consumer Identity World how to satisfy your customers by Delivering highly personal, and very compelling experiences to smart mobile devices, smart systems, cars, utilities and more.