Customer Identity & Marketing Automation

July 16th, 2020

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 July 16th, 2020  
 Free Event

Customer Identity & Marketing Automation

Event submitted on Tuesday, June 2nd 2020, approved by Content Team

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July 16th, 2020
Germany » 
Event Website

This event has been tagged as follows:

* Due to COVID, it is most likely that this event will be online - but please make sure! The situation is constantly changing...
This event is FREE!
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This event is part of a series managed by KuppingerCole Analysts AG

 Our Review

I love Marketing Automation so when this event appeared in our feed I was delighted to be able to include it! Customer Identity & Marketing Automation are critical factors in eCommerce and indeed within all forms of business growth. This virtual event will take a look at those and how to better protect ourselves.

- Review written by Henry Dalziel on Tuesday, June 2nd 2020.
- If you would like to edit or ammend facts in my review please either send us a message or connect with me via LinkedIn.

Conference Event Summary

The following description was either submitted by the Conference Organizer on Tuesday, June 2nd 2020, or created by us.

Organizations face multiple challenges when it comes to Identity and Access Management. Ensuring safe and efficient access to services is crucial when dealing with thousands of customers and the identities they create and manage. Consequently, customer identity and access management (CIAM) require a nuanced approach that focuses on both security and user experience. Successful CIAM guarantees a secure and seamless customer experience. However, due to constantly evolving customer needs and an increasing number of digital services, this might be difficult to achieve.

Key Learning Topics

  • Effective Identity Management for Better Customer Experience
  • The Future of CIAM & Data Protection
  • AI and Marketing Automation
  • Best Practice Cases for CIAM

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