SponsorMatch

SponsorMatch Explained In Simple Terms:

SponsorMatch collaborates with your marketing team to:

• Identify conferences best suited to your target audience and objectives

• Evaluate each event’s expected ROI using clear, evidence-based criteria

• Support conversations with organisers so both sides have aligned expectations

• Operate on a performance-only model — we only get paid when we’ve helped you make an informed decision.

The result?

Complete clarity and confidence in where your event budget delivers the strongest commercial impact.

Step 1: A Tailored 2026 Conference Plan

• Map global, national, regional, and local cybersecurity events to your ICP and target territories

• Highlight well-aligned, promising, and lower-fit events

• Build a strategic 2026 roadmap including both attendance and sponsorship options

This gives you a structured view of the entire landscape. Then we evaluate the most relevant events in detail.

Step 2: Match Events To x7 ROI Benchmarks

For each shortlisted conference, SponsorMatch helps you assess its potential using seven objective ROI benchmarks. These help guide internal decision-making and ensure you invest where success is most likely.

Our 7 Key ROI Dimensions

1. Event Type – Free vs. Paid

We examine how the pricing model typically influences:

• Lead quality vs. volume

• Expected on-site engagement

2. Audience–Event Fit

We evaluate how well the event aligns with your ICP:

• Existing attendee or subscriber base alignment

• Strength and credibility of the event’s audience-generation plan

3. Conversion Infrastructure

We assess how effectively the event supports your ability to create meaningful conversations and pipeline:

• Floor plan design and expected traffic flow

• Availability of anonymised pre-event audience insights

• Lead capture tools, hosted buyer programs, or matchmaking support

• Post-event reporting options

4. Social Proof & Authority

We look for independent indicators of organiser credibility, such as:

• Sponsor or exhibitor references

• Case studies or performance summaries

• Press features or strong industry visibility

Outcome: Assurance that the event is backed by demonstrable outcomes and trusted by similar vendors.

5. Economic Viability

We analyse the financial fit of the sponsorship:

• Package price relative to forecasted lead and opportunity volume

• Additional operational or travel-related costs

6. Promotional Leverage

We examine the marketing exposure and content opportunities surrounding the event:

• Pre, during, and post-event brand visibility

• Potential for content creation, speaking, or thought leadership

• Social, web, or co-marketing amplification

7. Organiser Reliability

We consider operational consistency and sponsor experience:

• Track record of delivery and attendee satisfaction

• Sponsor retention trends