Navigating Agentic Commerce

AI-driven commerce is reshaping both customer behavior and fraud risk, with organizations reporting sharp increases in AI-facilitated attacks and deepfake-enabled fraud. At the same time, autonomous shopping agents are actively browsing, comparing, and completing purchases, creating new opportunities alongside growing exposure.

Insights from recent research highlight how fraud tactics are evolving faster than traditional defenses, especially across industries such as financial services, eCommerce, gaming, and travel. The discussion explores where existing controls are falling short and how leading organizations are adapting in real time. It also outlines practical approaches to managing AI-driven risks while enabling secure adoption of agentic commerce to support growth and reduce financial impact.