OneTrust + Adobe: How consent powers creativity
About the Security Event
This webinar explores how consent management supports data privacy, marketing innovation, and AI-driven customer engagement. The session examines how integrating OneTrust consent and preference management with Adobe Real-Time Customer Data Platform (RTCDP) enables organizations to activate trusted, permissioned data while meeting evolving privacy requirements.
Speakers will discuss how consent signals can guide AI-powered marketing workflows, enable personalized campaigns, and support compliance with regulations such as GDPR, CPRA, and the EU AI Act. The webinar also highlights how unified customer profiles and consent-driven data strategies help organizations manage privacy risk while enabling real-time engagement and cross-channel marketing initiatives.