Research Deep Dive: Commercial Data Collection by TikTok and Meta Pixels

Tracking pixels are widely used for analytics and advertising, but recent research highlights how they can collect detailed user and transaction data without proper consent. This raises concerns around privacy, compliance, and the exposure of sensitive commercial information to external platforms.

The content examines how data collection mechanisms from platforms like TikTok and Meta operate, including techniques such as deterministic hashing and consent bypassing. It also outlines the risks of sharing granular business data and explains how these practices can undermine regulatory compliance. Attendees will gain technical strategies to limit unauthorized data collection, improve client-side control, and align with data protection requirements such as GDPR and CCPA.