Webinar Description
Key Takeaways
- Actionable strategies for reducing friction in digital user journeys
- Expert insights on balancing user experience with robust fraud prevention
- Real-world examples of authentication and verification flow optimization
- Guidance on leveraging data to fine-tune fraud controls
- Approaches for aligning product, fraud, and customer experience teams
- Designed for fraud leaders in digital commerce, fintech, and online platforms
The webinar “How to Reduce Friction Without Compromising Fraud Security” is part of Sift’s “The Blueprint” series, tailored for professionals seeking practical solutions to the ongoing challenge of balancing seamless digital experiences with effective fraud prevention. This event brings together industry experts to share proven methods and real-world examples, equipping attendees with the knowledge needed to protect revenue while maintaining a positive user experience.
Understanding the Challenge: Friction vs. Security
As digital commerce and fintech platforms evolve, customer expectations for fast, low-friction interactions continue to rise. However, these expectations create new challenges for fraud leaders, who must ensure that security measures do not drive away trusted users. The session addresses the critical need to identify and remove unnecessary friction at key points such as signup, login, and checkout, without compromising on fraud prevention.
Attendees will gain insights into the tradeoffs between user experience and security, learning how to design user flows that minimize abandonment while safeguarding against account takeover and payment fraud. The event emphasizes the importance of practical, step-by-step strategies over theoretical discussions.
Expert-Led Guidance and Real-World Solutions
Industry experts Jerry Hoff, CEO of AppSec Training, and Jeremy Cannon, Trust and Safety Architect at Sift, lead the session. They share actionable advice on optimizing authentication and verification processes, using data-driven approaches to adjust fraud controls such as approvals, declines, chargebacks, and step-ups.
Through practical examples, the speakers demonstrate how to redesign controls to protect revenue without alienating legitimate users. The session also explores how to align cross-functional teams—including product, fraud, and customer experience—around shared metrics, enabling safe experimentation and scalable improvements.
Who Should Attend and What to Expect
This webinar is ideal for mid to senior-level professionals in fraud management, product, trust and safety, customer experience, IT, and cybersecurity roles. Attendees from digital commerce, fintech, SaaS, and online marketplaces will find the content especially relevant.
The 30-minute virtual session is designed to deliver concise, actionable guidance, supporting both education and community building among fraud leaders. Participants will leave with a clear understanding of how to balance user experience with security, align teams, and implement effective fraud controls in their organizations.