Webinar Description
Key Takeaways
- Explores the evolving landscape of social media threats targeting global brands
- Examines coordinated narratives, viral outrage, and information manipulation as operational risks
- Highlights AI-driven detection and crisis management frameworks
- Draws on recent research into threats across platforms like TikTok, Telegram, Discord, and X/Twitter
- Designed for brand, communications, and security professionals seeking actionable strategies
The joint webinar, “Risks and Threats Brands Miss on Social Media,” brings together expertise from Osavul and Edelman to address the complex and rapidly shifting threat landscape facing today’s global brands. As social platforms become battlegrounds for coordinated disinformation and viral manipulation, the session offers a timely exploration of the operational risks that now define brand protection and crisis management.
Understanding the Modern Social Media Threat Landscape
Brands are increasingly exposed to sophisticated campaigns that leverage coordinated inauthentic activity, narrative seeding, and viral outrage. These tactics can erode trust, damage reputations, and escalate into full-blown crises with little warning. The webinar delves into the anatomy of these threats, drawing on recent findings from the “Top 100 Brands Report: Narrative Threats on TikTok, Telegram, and Beyond.” This research highlights how platforms once considered fringe now play a central role in shaping public perception and amplifying risk.
AI-Driven Detection and Practical Response Frameworks
Osavul’s AI-powered threat detection capabilities are paired with Edelman’s crisis and reputation management expertise to provide attendees with a comprehensive toolkit. The session moves beyond theory, offering practical frameworks for monitoring, detection, and escalation. Attendees will gain insight into how technology can surface emerging risks in real time, and how structured response protocols can help organizations contain and mitigate reputational damage.
Platform-Specific Risks and Industry Relevance
Threats are not distributed evenly across the social media landscape. The discussion includes platform-specific analysis, with a focus on TikTok, Telegram, Discord, and X/Twitter—each presenting unique challenges for brand protection teams. Understanding where and how these risks manifest is critical for organizations operating at scale, especially as information manipulation tactics continue to evolve.
Who Should Attend
This session is tailored for professionals responsible for safeguarding organizational reputation and operational continuity. Heads of brand protection, communications directors, CISOs, crisis managers, and reputation management teams will find the content particularly relevant. The event is also valuable for agencies and large enterprises seeking to strengthen their threat intelligence and crisis response capabilities.
Industry Context and Emerging Trends
As the boundaries between digital and reputational risk blur, the need for integrated, technology-driven solutions has never been greater. The webinar situates these challenges within the broader context of brand protection and social media threat intelligence, emphasizing the operational realities facing modern organizations. With information manipulation now a persistent threat, the ability to detect, interpret, and respond at speed is becoming a core competency for leading brands.