Webinar Description
Key Takeaways
- Reveals findings from WatchGuard’s global SMB cybersecurity survey
- Explores how SMBs’ expectations of MSPs are evolving in 2026
- Highlights the growing impact of AI-driven cyber threats on SMBs
- Discusses the shift toward MSP-led, outcome-based security models
- Addresses the need for 24/7 monitoring and measurable security outcomes
“Inside the Data: What SMBs Want from Their MSPs in 2026” is a live webinar hosted by WatchGuard Technologies, designed for managed service providers and cybersecurity professionals navigating the rapidly changing SMB security landscape. The session draws on fresh global survey data to illuminate how small and mid-sized businesses are rethinking their cybersecurity priorities and what they now expect from their MSP partners.
Understanding the Evolving SMB Cybersecurity Landscape
Small and mid-sized businesses are facing a new era of cyber risk, driven by the proliferation of AI-powered attacks and increasingly sophisticated threat actors. As a result, SMBs are demanding more from their MSPs—not just in terms of technology, but in strategic partnership and measurable outcomes. The webinar unpacks these shifting dynamics, offering a data-driven look at what matters most to SMBs in 2026.
Key Discussion Themes
- SMB Cybersecurity Priorities: What’s top of mind for SMBs as they reassess risk and resilience in a volatile threat environment?
- MSP-Led Security Models: How are service providers adapting to deliver proactive, outcome-based security rather than reactive support?
- AI-Driven Threats: The growing concern around AI-powered attacks and what it means for managed security strategies
- 24/7 Monitoring and Response: Why continuous vigilance is now a baseline expectation for MSPs
- Cybersecurity Spending Trends: Insights into how SMBs are allocating budgets and what drives investment decisions
Industry Context and Relevance
The managed security services sector is experiencing a period of rapid transformation. As SMBs become more aware of the operational and reputational risks posed by cyber threats, they are seeking MSPs who can deliver more than just technical fixes. The emphasis is shifting toward strategic guidance, measurable security outcomes, and the ability to anticipate and neutralize emerging threats—especially those powered by AI.
For MSPs, this means rethinking service delivery models, investing in advanced monitoring capabilities, and positioning themselves as trusted advisors. The webinar provides practical insights into how MSPs can differentiate themselves in a crowded market by aligning with the evolving needs of SMB clients.
Who Should Attend?
This session is tailored for MSP owners, security practice leaders, IT managers, CISOs, and decision-makers responsible for cybersecurity strategy within the SMB and midmarket sectors. The content is relevant for both executive and technical audiences seeking to stay ahead of industry trends and operational challenges.
Event Format and Experience
The webinar is delivered live and features expert speakers from WatchGuard Technologies. Presented in English, it also offers live translation to accommodate a global audience. The format is designed to foster both strategic insight and practical takeaways, supporting MSPs as they navigate the demands of a changing cybersecurity landscape.