Webinar Description
Key Takeaways
- Explores operational challenges in leveraging first-party data for AI and personalization
- Introduces a practical framework for modern AI governance
- Shares real-world approaches to runtime policy enforcement
- Offers a maturity diagnostic for data activation programs
- Relevant for digital, data, AI, and IT leaders navigating data use in 2026
As organizations accelerate their adoption of AI and personalized experiences, the question of data usability has become a central operational challenge. Despite unprecedented access to customer data, many teams find themselves stalled by uncertainty over what can actually be used—slowing innovation and shrinking the impact of high-value initiatives.
Unlocking First-Party Data for AI and Personalization
On June 16, 2026, industry leaders will gather to address the persistent barriers to activating first-party data for AI-driven personalization. The session, led by Transcend CEO & Co-founder Ben Brook and Andrew Moon, focuses on the practical realities of modern data governance. The discussion is designed for professionals responsible for digital transformation, data strategy, AI deployment, and IT operations.
Why Data Usability Remains a Bottleneck
Enterprises are collecting more customer data than ever, yet the absence of a real-time, unified source of truth often leaves teams unsure about what data can be ethically and legally used. This uncertainty not only delays AI launches but also limits the scale and effectiveness of personalization efforts. The session will examine how organizations can move beyond these bottlenecks by establishing clear, actionable governance frameworks.
Frameworks and Principles for Modern AI Governance
Attendees will be introduced to a maturity diagnostic tool to assess their current data activation capabilities. The event will outline four foundational principles for scaling AI governance and activating first-party data, illustrated with real-world examples of runtime policy enforcement. These insights are intended to provide leaders with a practical action framework that can be implemented immediately within their organizations.
Industry Context and Relevance
With regulatory scrutiny intensifying and customer expectations for privacy at an all-time high, the ability to confidently answer “Can I use this data?” is more critical than ever. This session addresses the intersection of compliance, operational agility, and technological innovation—offering a timely perspective for those shaping the future of AI and personalization in the enterprise.
The event is scheduled for June 16, 2026, at 11am PT / 2pm ET, providing a timely forum for leaders seeking clarity and actionable strategies in the evolving landscape of data-driven AI.