Webinar Description
What the event is about:
The event, “Level Up Your Security Awareness Training Program via Gamification,” is a webinar featuring gamification pioneer Yu-kai Chou and Hoxhunt’s VP of Human Risk, Maxime Cartier. It focuses on how organizations can use gamification principles to enhance employee engagement and effectiveness in security awareness training. The session explores the psychology behind motivation and behavior change, drawing on Yu-kai Chou’s Octalysis Framework, which has influenced engagement systems for major organizations. Attendees will learn practical strategies to move beyond traditional, compliance-driven training and foster lasting security habits through enjoyable, intrinsically motivating experiences. The event promises actionable insights, real-world examples, and debunks common myths about gamification in cybersecurity training.
Subject Matter:
Main topics include gamification in security awareness, behavioral psychology, employee engagement, intrinsic motivation, effective training design, human risk management, phishing simulations, and the application of game mechanics (creativity, storytelling, teamwork, scenario-based learning) to cybersecurity programs.
Niche:
The event operates within the Security Awareness & Human Risk Management niche, specifically focusing on the intersection of cybersecurity training and behavioral science through gamification.
Target Audience:
The event is designed for professionals responsible for security awareness, human risk management, security culture, and behavior change initiatives. Likely job titles include CISOs, Security Awareness Managers, Human Risk Officers, IT Security Leaders, Compliance Officers, and Learning & Development professionals in medium to large organizations across industries.
Problems the Event Helps Solve:
It addresses challenges such as low employee engagement in security training, ineffective compliance-driven programs, difficulty in creating lasting security habits, and the need to reduce human cyber-risk through measurable behavior change.
Commercial Intent Signals:
The event is primarily focused on education and thought leadership, with secondary signals of lead generation and product marketing for Hoxhunt’s solutions. There is also an emphasis on community building and professional development.
Key Messaging & Positioning:
Recurring themes include “lasting security habits,” “intrinsic motivation,” “beyond compliance,” “engagement is the leading indicator of security outcomes,” and “practical insights from real-world programs.” The event positions itself as a source of actionable, research-backed strategies rather than theoretical discussion.
Sponsors / Vendors / Technologies Mentioned:
Hoxhunt is the primary vendor/organizer. The Octalysis Framework (by Yu-kai Chou) is referenced. No other sponsors or technologies are explicitly mentioned.
Format & Experience:
The event is a virtual, webinar-based session with multiple sessions available. It is led by expert speakers and is designed to be practical and actionable rather than purely theoretical.
Final Classification:
Event Category: Security Awareness & Human Risk Management Webinar
Primary Audience: Security awareness leaders, human risk managers, CISOs, and IT security professionals
Primary Problem Solved: Low engagement and ineffectiveness of traditional security awareness training
Commercial Goal of the Event: Education, thought leadership, and lead generation for Hoxhunt
5 relevant keywords: Gamification, Security Awareness, Human Risk, Behavioral Change, Employee Engagement
Source: https://hoxhunt.com/webinars/level-up-your-security-awareness-training-program-via-gamification