Webinar Description
What the event is about
This event is a practical webinar hosted by Everbridge xMatters, focusing on how organizations can close the gap in major incident response by integrating xMatters with ServiceNow. The session demonstrates how these platforms work together to automate response workflows, reduce manual coordination, and accelerate the resolution of major incidents. Attendees will learn actionable strategies to turn ServiceNow incidents into coordinated responses, engage the right resolvers quickly, leverage automation to minimize delays and noise, and connect ITSM, monitoring, on-call, chat, and remediation workflows. The event also highlights how Everbridge customers can extend their critical event response capabilities into digital operations, ensuring faster and more effective management of business-critical digital incidents.
Subject Matter
Main topics include major incident management, IT operations automation, digital operations, workflow integration, and operational resilience. Technologies discussed are xMatters and ServiceNow, with a focus on ITSM, monitoring, on-call management, chat integration, and remediation workflows.
Niche
The event operates within the IT Operations Management and Incident Response Automation niche, specifically targeting digital operations and major incident management in enterprise environments.
Target Audience
The event is designed for professionals in IT Operations, Major Incident Management, DevOps, Site Reliability Engineering (SRE), digital operations, business continuity, and operational resilience teams. Likely job titles include IT Operations Manager, Incident Manager, DevOps Engineer, SRE, Business Continuity Manager, and related roles in medium to large enterprises.
Problems the Event Helps Solve
The event addresses challenges such as slow or manual incident response, lack of coordination across teams and tools, delays in engaging the right resolvers, and inefficiencies in managing business-critical digital incidents. It aims to help organizations automate and streamline their incident response processes to minimize downtime and business impact.
Commercial Intent Signals
The event is primarily focused on lead generation, product marketing, and education. It aims to showcase the capabilities of xMatters and ServiceNow, encouraging attendees to consider these solutions for their incident response needs.
Key Messaging & Positioning
Recurring themes include “automate response workflows,” “reduce manual coordination,” “accelerate major incident resolution,” and “move faster when digital incidents become business-critical events.”
Sponsors / Vendors / Technologies Mentioned
– Everbridge (host)
– xMatters
– ServiceNow
– Notable customer brands: Goldman Sachs, Nokia, Anthem, Tiffany
Format & Experience
The event is a live, webinar-based virtual session, with the option to receive a recording if unable to attend live.
Final Classification
Event Category: IT Operations & Incident Response Webinar
Primary Audience: IT Operations, Incident Management, DevOps, SRE professionals
Primary Problem Solved: Slow, manual, and uncoordinated major incident response
Commercial Goal of the Event: Lead generation and product marketing
5 relevant keywords: Incident Response, IT Operations, Automation, ServiceNow, xMatters
Source: https://go.everbridge.com/2026-close-the-major-incident-response-gap-with-xMatters-and-servicenow-reg-page.html