Conference Description
Key Takeaways
- Dedicated exhibition and seminar programme for Managed Service Providers operating in the Netherlands and wider European market
- Focus areas include cybersecurity, cloud solutions, automation, IT management and digital transformation
- Co-located with the Service Desk and IT Support Show, broadening access to IT service delivery content
- Exhibitors include established vendors such as ConnectWise, Kaseya, NinjaOne, Barracuda, Bitdefender and Acronis
- Designed for MSP owners, technical leads, IT managers and service delivery professionals
Introduction
The MSP Show Netherlands brings together Managed Service Providers, technology vendors and IT service professionals for a day of exhibition, education and networking. Taking place on 22 September 2026 at Jaarbeurs in Utrecht, the event addresses the operational and commercial challenges facing MSPs as they navigate an increasingly complex technology landscape. With cybersecurity threats evolving rapidly, cloud adoption accelerating and automation reshaping service delivery models, MSPs face sustained pressure to modernise their offerings while maintaining profitability.
About This Event
The MSP Show Netherlands functions as a marketplace connecting service providers with the vendors and platforms that underpin their operations. The exhibition floor features demonstrations from software providers, security vendors and infrastructure specialists, giving attendees the opportunity to evaluate solutions in a hands-on environment rather than relying solely on remote sales presentations.
A complimentary seminar programme runs alongside the exhibition, delivering practical guidance on business development, technical implementation and operational efficiency. The event is co-located with the Service Desk and IT Support Show, which means registered attendees can move freely between both events. This arrangement recognises the significant overlap between managed services and IT support functions, particularly as MSPs increasingly absorb help desk and end-user support responsibilities into their service portfolios.
Primary Discussion Topics
The programme addresses several interconnected themes that reflect current priorities within the MSP sector. Cybersecurity remains central, with vendors such as Huntress, ThreatLocker, Bitdefender and Kaspersky presenting detection, response and endpoint protection solutions tailored to multi-tenant environments. For MSPs, security has shifted from an optional add-on to a core service expectation, driven by regulatory requirements and the reputational consequences of client breaches.
Cloud solutions and automation feature prominently, reflecting the ongoing transition from break-fix models to proactive, subscription-based service delivery. Platforms from ConnectWise, Kaseya, NinjaOne and N-able represent the remote monitoring and management tools that form the operational backbone of most MSP businesses. These platforms increasingly incorporate automation capabilities that allow providers to scale their client base without proportional increases in headcount.
Business growth strategies also receive attention, acknowledging that technical capability alone does not guarantee commercial success. Sessions address topics such as service packaging, pricing models, vendor selection and partnership development.
Industry Context
The managed services market continues to expand as organisations of all sizes recognise the difficulty of maintaining in-house IT expertise across an ever-widening technology stack. Small and medium-sized businesses in particular rely on MSPs to provide enterprise-grade security, compliance support and infrastructure management at predictable monthly costs. This demand creates opportunities, but also intensifies competition among providers.
Consolidation within the MSP vendor ecosystem has accelerated, with private equity investment driving acquisitions and platform integrations. For MSPs evaluating their technology partnerships, understanding vendor roadmaps and financial stability has become as important as feature comparisons.
Who Should Attend
The event is structured for MSP business owners and directors seeking strategic partnerships, technical leads evaluating new platforms, and service delivery managers looking to improve operational processes. IT managers from organisations considering outsourcing arrangements may also find value in understanding the MSP landscape from the provider perspective. The exhibition format suits professionals who prefer direct conversation and live demonstration over digital research when assessing potential vendors.
Exhibitor Landscape
The vendor roster spans the full MSP technology stack. Remote monitoring and management platforms sit alongside backup and disaster recovery specialists such as Acronis and Barracuda. Security-focused exhibitors including Hornet, Inforcer and dmarc.ai address email protection and access control. Cloud distributors like Pax8 and infrastructure providers round out the exhibition, offering MSPs the channel relationships and technical resources needed to deliver comprehensive client solutions.