Conference Description
Key Takeaways
- Invitation-only event for senior executives from CRN’s Solution Provider 500, Tech Elite 250, and Fast Growth 150 lists
- Two-day format featuring CEO interviews, panels, spotlight sessions, and private one-to-one meetings
- Focus on midmarket IT channel strategy, leadership development, and emerging technology trends
- Convenes over 100 executives for peer networking and strategic partnership development
About the Event
XChange Best of Breed (BoB) is an invitation-only gathering held in Atlanta, GA, bringing together senior executives from the IT channel’s leading solution providers. The event convenes more than 100 executives drawn from companies recognized on CRN’s Solution Provider 500, Tech Elite 250, and Fast Growth 150 lists. Over two days, attendees participate in CEO interviews, panel discussions, spotlight sessions, and private one-to-one meetings designed to facilitate direct engagement between peers and industry leaders.
Key Topics
The program addresses strategic and operational concerns relevant to IT channel leadership. Sessions cover leadership strategies, economic shifts affecting the technology sector, and emerging technology trends shaping the midmarket. Attendees hear real-world business strategies and success stories from peers navigating similar challenges. The content emphasizes practical approaches to market positioning and business growth rather than product demonstrations or technical training.
Midmarket IT Channel Focus
XChange Best of Breed specifically targets the midmarket segment of the IT channel. This focus distinguishes it from broader technology conferences by concentrating on the strategic concerns of solution providers operating between small regional firms and large enterprise integrators. The event addresses how midmarket leaders can respond to shifting economic conditions, adopt emerging technologies, and develop partnerships that support sustainable growth.
Who Should Attend
The event is structured for CEOs and senior executives responsible for business strategy, channel partnerships, and organizational direction at IT solution providers. Attendees typically hold top leadership positions at companies recognized for their market performance and growth trajectory. The invitation-only format ensures participants share comparable levels of responsibility and face similar strategic decisions, enabling substantive peer-to-peer exchange. Those seeking to build relationships with other channel leaders and gain perspective on market direction will find the format suited to their objectives.