Webinar Description
Key Takeaways
- Focuses on brand impersonation and fraud risks that escalate during seasonal promotions and peak buying periods
- Addresses how external digital threats can signal broader risks to internal systems and infrastructure
- Emphasizes cross-functional collaboration between security, marketing and legal teams
- Relevant for retail, e-commerce, financial services and other sectors with seasonal digital activity
- Hosted by Infoblox with a focus on DNS security and threat intelligence
About the Event
Protecting Your Brand When Seasonal Attacks Scale is a virtual webinar examining the heightened risks organizations face from brand impersonation and fraud during periods of increased digital activity. The session explores how attackers exploit seasonal promotions and peak buying periods, when customer urgency is high and digital traffic surges, to clone brands, deceive customers and commit fraud at scale.
The webinar is hosted by Infoblox, a provider of DNS security and threat intelligence solutions. The programme draws on expertise from the broader cybersecurity community, with references to ShadowDragon, SANS Institute and related industry certifications.
External Threats and Internal Infrastructure Risks
A central theme of the webinar is the relationship between external brand threats and internal security posture. The session examines how brand impersonation campaigns and fraudulent activity targeting customers can serve as indicators of deeper infrastructure vulnerabilities. Attendees will learn to recognise when external threats warrant investigation of internal systems, helping organisations move from reactive brand monitoring to proactive threat disruption.
Cross-Functional Threat Response
The webinar advocates for a coordinated approach to digital risk protection that spans multiple business functions. Rather than treating brand protection as solely a marketing concern or fraud prevention as purely a security matter, the session outlines how marketing, legal and security teams can work together to detect threats earlier, reduce exposure windows and respond more rapidly. This cross-functional model aims to protect revenue, reputation and customer trust simultaneously.
Who Should Attend
The webinar is designed for professionals across security, marketing and legal functions in organisations with significant digital presence. Specific roles include CISOs, security architects, threat intelligence leads, IT and infrastructure managers, and executives responsible for brand protection strategy. The content is particularly relevant for retail, e-commerce and financial services organisations, though any sector experiencing seasonal spikes in digital activity will find applicable insights.