In this post, I thought I’d highlight the current state and future predictions of cybersecurity from a marketing perspective.
Here’s our 2022 Cybersecurity Trends post.
The cybersecurity industry is anticipated to be valued at USD 352.25 billion by 2026, a growth of 14.5% over the next four years. A number of important and interesting developments are seen in IoT, BYOD, AI, and machine learning in cybersecurity.
Is The Future Looking Good For The Cybersecurity Industry?
A projected 10% rise in worldwide cyber security revenues is forecast over the next decade, which is facilitated by an estimated 10% yearly increase.
What Are The Current Cybersecurity Trends?
It is important to look at three emerging themes. These include the rapidly growing cyber-attack surface (remote work, the Internet of Things (IoT) supply chain), the increased use of ransomware as a cyber weapon, and risks to critical infrastructure via ICS, OT/IT cyber-threat convergence.
The largest Cybersecurity Companies in the world tend to be on the consumer end of the spectrum, but most of these organizations have diverse interests in Information Security.
They include:
How Big Is The Cybersecurity Market?
How large is the global big data security market right now? According to the forecasts of the post-COVID-19 situation, the worldwide big data security industry is predicted to increase from $17.5 billion in 2020 to $35.3 billion by 2026, with a CAGR of 12.4 percent.
How In Demand Is Cybersecurity?
Cybersecurity occupations are projected to have the strongest growth nationwide, according to the US Bureau of Labor Statistics’ Information Security Analyst’s Outlook. According to the BLS, by 2030, cybersecurity occupations will have grown over 31% above the national average.
What About Marketing?
Marketing Cybersecurity is like any other vertical. However, having said that, you’ve got to be aware of your audience. I always equate marketing cybersecurity the same way that I would insurance, i.e. you are selling something that for the most part hasn’t happened.
The channels open to you are like in any other vertical, these include:
- Social Media
- Speaking at Conferences
- Sponsoring Cybersecurity Events
- SEO with the Cybersecurity Space
- Face To Face Marketing
In Summary
The worldwide cyber security industry is projected to grow by 10.9% annually during the 2021-2028 period.
As threats have increased in complexity, so has the size of the market. Businesses are losing billions as a result of the surge in cybercrime and scams over the last decade.
Businesses all around the world spent more money on advanced information security technology in order to reinforce their own internal security architecture in the face of a rise in cybercrime incidences.
Additionally, governments throughout the globe have updated their cybersecurity plans as a result of the threat of APTs, providing many new opportunities for industry participants.