Conference Description
Key Takeaways
- Executive conference for senior leaders, entrepreneurs, and investors in the global physical and electronic security industry
- Covers emerging security technologies, artificial intelligence, cybersecurity threats, and smart building automation
- Addresses business strategy challenges including recurring revenue models, acquisitions, funding, and global expansion
- Hosted by the Security Industry Association (SIA) in New York City
About the Event
Securing New Ground (SNG) is the Security Industry Association’s annual executive conference, bringing together senior leaders from across the global security sector. The two-day event takes place at the New York Marriott Marquis and features curated sessions, business analysis panels, and networking opportunities designed for C-suite executives, managing directors, and senior strategists.
The conference focuses on high-level information sharing and market intelligence rather than product demonstrations. Attendees include representatives from security technology companies, system integrators, manufacturers, and financial partners involved in the industry.
Technology and Business Topics
SNG’s agenda addresses the intersection of technology innovation and business strategy within the security sector. Technical topics include artificial intelligence and automation applications, cybersecurity threats, smart buildings and building automation systems, and Global Security Operations Centers (GSOCs). The conference examines how organizations can extract operational value from security data.
Business-focused sessions cover recurring revenue strategies, new market opportunities, and evolving business models. The program also addresses funding, investment activity, acquisitions, and global expansion considerations relevant to security industry executives.
Industry Participation
The conference draws sponsorship from established security technology providers and financial services firms. Participating companies include Genetec, ASSA ABLOY, Cisco, Allegion, Bosch, Honeywell, Motorola Solutions, Axis Communications, Siemens, and HID Global. System integrators such as Convergint, M.C. Dean, Sage Integration, and Wachter are also represented. Financial partners include Houlihan Lokey, Mesirow, and Raymond James.
Who Should Attend
SNG targets senior executives responsible for strategic direction within security organizations. The audience includes CEOs, Chief Security Officers, Chief Technology Officers, Vice Presidents, and Managing Directors. The conference is relevant for those involved in business development, corporate strategy, investment decisions, or technology leadership at security manufacturers, integrators, and related technology companies.